This month, e.l.f. Cosmetics is drawing attention with the launch of its Soft Glam Satin Concealer, marking the brand’s first concealer release in six years. The budget-friendly beauty company, which recently made headlines after acquiring Hailey Bieber’s Rhode brand in a billion-dollar deal, is also rolling out five additional products. To see how the new concealer performs, Team Byrdie put it to the test and shared their candid impressions.
Meet the New Soft Glam Satin Concealer
Often, the strongest ideas come directly from consumer demand. After six years without a new concealer, it became clear that many makeup users were ready for something fresh. While e.l.f.’s 16HR Camo Concealer has remained a go-to for long-lasting wear, its matte finish hasn’t appealed to everyone. As 2025 beauty trends continue to favor soft, satin textures, the Soft Glam Satin Concealer arrives right on time.
As part of the popular Soft Glam collection, which already includes the Soft Glam Satin Foundation, the concealer pairs seamlessly with the Soft Glam Brightening Corrector. Available in three shades—white, light pink, and dark pink, the corrector is designed to brighten the complexion and help minimize discoloration and dark circles when applied before concealer.
What Sets the Soft Glam Formula Apart
According to e.l.f., the Soft Glam Satin Concealer offers a luxurious, high-performance formula. It provides creamy, lightweight coverage that holds up throughout the day without caking, creasing, or fading. The formula is enriched with hydrating ingredients, including hyaluronic acid and hibiscus complex, to maintain a soft, smooth feel on the skin.
Amino acid-coated pigments help refine the texture, allowing the concealer to glide on comfortably. Offered in 36 shades, it delivers a radiant, satin finish that effectively conceals dark circles, blemishes, and redness while leaving behind a subtle glow.
Real-World Wear: Tried and Approved
One Byrdie editor tested the Soft Glam Satin Concealer during a busy holiday travel period. After applying it under her eyes before a long day on the move, she checked her makeup five hours later and was impressed. The concealer maintained strong coverage with a smooth satin look that lasted all day, even without touch-ups. She noted that it blended effortlessly and stayed in place, making it ideal for extended wear.
Editor Review: Araziel Jackson’s Take
Araziel Jackson, who typically focuses more on skincare, decided to test the new concealer in shade 50, a deep warm tone. She found that it instantly brightened her dark circles and held up from morning through night. Throughout the day, the formula showed no signs of caking or creasing. She appreciated its lightweight, moisturizing feel, making it a comfortable choice for full-makeup days.
Expert Opinion: Bella Cacciatore’s Review
Bella Cacciatore highlighted the concealer’s performance, especially considering its soft glam positioning. While the pigmentation is impressively strong, it still delivers a natural, satiny finish without settling into fine lines. She also noted that it kept the under-eye area well moisturized while enhancing brightness, particularly with shade 13 Fair Neutral. Priced at just $5, she considers it an outstanding value for the quality it delivers.
